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ons and can make TV advertising accessible to smaller or “challenger”cost-effective solutions and can make TV advertising accessible to smaller or “challenger” brands. 
Challenger brands are secondary/tertiary brands with high ambitions but limited resources and skills - certainly against their larger competitors who probably outgun them in marketing spending terms. So, the “Davids” have to be altogether smarter to out-think, out-create, and out-strategize the “Goliaths” in order to make their limited funds work harder. TVLowCost is a remarkably low-cost but high-impact new weapon in the marketing arsenal, offering remarkable value for money. Our ideal clients are: 

1] New-to-TV Brands: brands that sorely need TV for the first time.
2] Lapsed TV Brands: brands whose fortunes have weakened but would benefit from a resurgence with TV advertising.
3] Smaller Brands in larger Company portfolios:  products or services from divisions in a company that may not be getting as much exposure.
We offer an all-inclusive package that includes conceptual development, production and media buying. That way you aren't hit by hidden costs or add-ons. Traditional TV advertising can cost up to $1 million for a ad campaign – TVLowCost is roughly one-quarter of that total.
The TVLowCost production method concentrates on producing the best ads in  economical way possible. We are always shooting in our studios or out locally, with digital film and simultaneous cameras, with directors whose experience goes beyond just ads, and with industry-standard production methods 
TVLowCost's production partner is  ...
TVLowCost then uses this leverage to deliver quality work to our clients whether they are first-time advertisers or lapsed brands.

 

Refinancing Your Mortgage

There are many reasons why you might want to refinance, or increase, your existing mortgage — to consolidate non-mortgage debt, to finance improvements to your home, etc. Let us help you negotiate with your existing lender or switch to a new lender who will give you a more favourable rate. There are many factors to consider when refinancing your mortgage. 

Here's what you need to know:

Taking out equity in your home

Consolidate other debt 
Renovations And Home improvements 
 

Consolidating existing financing

Combining mortgages 
Breaking a closed mortgage to transfer to a new lender
 
 

Consolidate other debt

Most unsecured debt is priced by your bank at a higher rate than your mortgage in order to compensate them for the higher risk of loss if you default. For many people it only makes sense to use available home equity to pay out this debt, as it typically reduces interest costs significantly. If the total of the existing mortgage and the debt to be refinanced is less than 75% of the value of your home, and you qualify in terms of income and credit standing, refinancing your first mortgage should be a breeze.
 

Renovations and home improvements

If you want to spend a significant amount of money on improving your home, you may be able to take out a lot more equity than you realized! We can advise you through this process. Both insurers — GE Capital and CMHC, will insure new mortgages which are "topped up" for this purpose, and the total of your current mortgage and the new funds exceeds 75% of the current home value. Not all improvements are eligible, however. Pools and spas are typical "over-improvements" which may not qualify for a high-ratio equity take-out. Of course, if the total requirement is less than 75% of your home's current value, you should have little trouble getting the "top up" you need — regardless of the degree of luxury you plan to add. 

Combining existing mortgages

Where the combined mortgages result in one "high ratio" mortgage:

If neither (or none) of the mortgages you're combining was ever insured, but combining them results in a high-ratio situation, you'll be required to pay an insurance premium. You need to look closely at the total savings the combination will give you, in order to determine whether this is financially worthwhile.

Where the combined mortgages result in a new "conventional" mortgage:

High ratio insurance is not required. As long as you qualify with your income and credit standing, We will help you achieve this quickly and conveniently.

In both cases there is one critical consideration which causes the failure of many such refinances. The new mortgage often requires a fraction of the cash flow previously needed to service the now consolidated debt. Many who go through this process not only absorb the cash flow savings into an improved lifestyle — they either re-incur debt that they paid out, or incur debt for which they now qualify — or both. It is important to approach such a consolidation/re-combination of obligations with the clear and focused goal of applying all savings toward paying down the mortgage. Otherwise, the new mortgage will be a burden, rather than a solution. For more information contact us today at wendydavidson@invis.ca.

Breaking a closed mortgage to transfer to a new lender

Many closed mortgages have the feature that allows the balance to be paid out with a penalty after a certain time has elapsed on the mortgage. Check the "prepayment" clause in your mortgage to determine your own situation, or better still, call your institution and ask them the cost of paying out in full.