Because
offer more cost-effective solutions and can make TV advertising accessible
to smaller or “challenger” brands.
Challenger brands are secondary/tertiary brands with high ambitions but
limited resources and skills - certainly against their larger competitors
who probably outgun them in marketing spending terms. So, the “Davids”
have to be altogether smarter to out-think, out-create, and out-strategize
the “Goliaths” in order to make their limited funds work harder. TVLowCost
is a remarkably low-cost but high-impact new weapon in the marketing arsenal,
offering remarkable value for money. Our ideal clients are:
1] New-to-TV Brands: brands that sorely need TV for the first time.
2] Lapsed TV Brands: brands whose fortunes have weakened but would
benefit from a resurgence with TV advertising.
3] Smaller Brands in larger Company portfolios: products or services
from divisions in a company that may not be getting as much exposure.
We offer an all-inclusive package that includes conceptual development,
production and media buying. That way you aren't hit by hidden costs or
add-ons. Traditional TV advertising can cost up to $1 million for a ad
campaign – TVLowCost is roughly one-quarter of that total.
The TVLowCost production method concentrates on producing the best
ads in economical way possible. We are always shooting in our studios
or out locally, with digital film and simultaneous cameras, with directors
whose experience goes beyond just ads, and with industry-standard production
methods
TVLowCost's production partner is ...
TVLowCost then uses this leverage to deliver quality work to our clients
whether they are first-time advertisers or lapsed brands.
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